E V E N T S

Prior Events

HBA San Francisco Chapter February 4, 2004, Palo Alto, CA From Idea to Product Launch: Medical Devices and biopharmaceutical Products Healthcare Businesswomen’s Association Panelists:   Robin L. Winter-Sperry, MD (President, Scientific Advantage, LLC) Debra Reisenthel (President and CEO, NOVASYS Medical Inc.) Jean Nelson (Former VP of Marketing, Revivant Corporation)

Building Better Brands July 28-30, 2004, Philadelphia, PA July 30, 2004 Workshop The following workshop was led by Dr. Robin Winter-Sperry, MD; President, Scientific Advantage, LLC as part of the Building Better Brands 2004 program: Medical Liaison Teams - Successfully Creating the Path to Blockbuster Case Study The success of many major brands such as Lipitor, Lamisil, and Celexa are largely built on activities by medical liaisons that started long before the products were commercialized. There is an enormous amount of work that should go on prior to FDA approval and the direct sales activities kick in. Most companies now are starting to bring on a medical liaison team 18 months prior to anticipate product approval due to the success of the mega brands like the ones mentioned above. Medical liaison team outcomes also serve to distinguish a product through the right relationship building, strategic placement of clinical trials and overall thought leader development which is the primary focus of a medical liaison group. This session delivered detailed case studies or processes and outcomes in the application of medical liaison teams.

September 22, 2004
Hosted by Sankyo Pharma, Inc.
Parsippany, NJ

The Pathways program is designed to help educate professionals who have been involved in healthcare for five years or less about career development to achieve higher management positions.

Leader: Christine Zak, Director of Customer Marketing with Roche, Inc.
Speaker: Patricia Pesanello, Chief Knowledge Officer, Business Edge Solutions and First VP, HBA Board of Directors
Panelists:
Kathryn L. Gann, VP of Scientific Development, Scientific Advantage, LLC
Kathleen Milligan, VP Marketing, Biovail Pharmaceuticals
Patti Ensor, VP, The Mattson Jack Group (Sales)
John Zebrowski, Project Manager, Roche, Inc.

The panelists shared their perspectives on roles and responsibilities, skills and competencies, do's and don'ts, lessons learned, and how to raise the performance bar.

DRUG INFORMATION ASSOCIATION (DIA)
16TH ANNUAL WORKSHOP FOR MEDICAL COMMUNICATIONS

La Jolla, CA
March 15, 2005
Pearls of Wisdom Workshop
Chairperson: Monica Kwarcinski, PharmD, Sr. Director Medical Services, Purdue Pharma L.P.

Kathryn L. Gann, PhD, VP of Scientific Development, Scientific Advantage, LLC presented with a group of medical communications practitioners who shared their successes, challenges and "pearls of wisdom" about various medical communications topics. Dr. Gann's topic was Coaching and Mentoring: If You Knew Then What You Know Now.